“Marketing is most efficient and profitable when applied to those who have purchased from you before.” - Eric Deaville

You may have existing and previous customers but do you have a useable customer list?

You may have a list of previous and present customers but is it useful?

If you don’t have a dedicated list that contains customer details and consent opt-ins for marketing and messaging, then it is not really worth having.

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Why do you need a CRM?

A CRM gives a single point of access for the data to all of your existing and previous client and any leads that may have enquired about your business..

Secondly, opt-ins are a legal requirement when it comes to messaging and marketing to your existing customers and leads. Without consent from your customer to receive marketing messages by email or SMS, then you cannot legally send any offers or communications to them that are not directly related to their order. 

Messages related to their order are called transactional messages as opposed to marketing messages.

A good automated system with a CRM will provide tools to capture and record messaging consent for every person that contacts you.

Third, when linked to a good marketing system, they allow you to send your offers and information in bulk to your opted-in client list as marketing based on the recorded consent options.

Lastly, in marketing, it is far more cost efficient and productive to target people that have already purchased from you than to try to acquire a new customer. Having a database CRM of your customers allows you to accomplish this.

What Is Messaging Consent

Messaging consent is a legal requirement that businesses have to ( or are supposed to ) adhere to when sending messages to contacts.

These opt-ins can be collected through newsletter sign ups, consent boxes on forms, submitting forms that require consent to do so and other methods.

These opt-ins also need to be retained and be available for reference should any issues arise from regulatory bodies etc from sending messaging etc.

These opt-ins and customer contact details then need to be stored, preferably in a specialised database called a CRM ( a customer relations management database ). These specialised CRMs usually provide various functions to allow you to create emails and messaging and send them to the contacts in the list.

There are various forms of these CRM’s, some are specific email type CRM’s such as Mailchimp while others provide lots more functionality.

Regardless of which CRM you choose, in order to market to your existing customers, you need to have one along with the consents for messaging.

Once you have a CRM and an opted-in list, you can send offers and information to keep your Reflexologists business at the front of peoples' thoughts when it comes to holistic therapies and healing.

A CRM not only benefits you from a marketing and client communication point of view but it allows you to leverage your customer base for other uses such as requesting reviews to improve your organic search rankings and customer perception of your business.

Failure to adhere to the rules regarding consent can result in your email being classified as spam which will cause lots of issues for you along with your phone number getting blacklisted if you send multiple messages with offers that people don't want and report as spam.

If you are unsure of the rules surrounding marketing messaging and opt-ins, feel free to drop me a line or give me a call for some free advice.

What Can I do To Generate Opt Ins And Build A CRM Of Contacts?

Now,as a Reflexologist striving to engage with your audience and expand your customer base, there are some effective strategies you can utilise to ensure your marketing efforts are not only effective but also compliant with user consent regulations while building a list fo contacts in a CRM.

Firstly, incorporating a newsletter opt-in feature on your website is a great option. Accompany this with a clearly visible consent notice explaining that by signing up, the users are agreeing to receive regular updates from you. This acts as an initial touchpoint to build a relationship with potential clients.

What’s more, to bolster your marketing endeavors you should consider creating a dedicated form solely for the purpose of obtaining marketing consent. By attaching an enticing offer to this form, such as a discount, you give your clients a compelling reason to opt-in. For instance, a promotion such as "Sign up for notifications and receive a 10% discount off your next treatment" can significantly increase your subscription rates.

In addition to these techniques, also refine the existing forms on your website. Integrate marketing consent checkboxes on any contact forms and order forms. This is pivotal because it provides a seamless and unobtrusive method for clients to express their willingness to receive marketing communications from you. Such checkboxes should be clearly labeled, making it evident that by ticking the box, the client is consenting to be contacted with offers and information that could be of interest to them. Ensure that the consent is captured and stored for future reference.

If you would like to adopt a CRM into your Reflexology business and experience the benefits of a customer list and message marketing, you should consider Connectionably For Reflexologists. 

Connectionably For Reflexologists provides a high powered CRM, built in messaging functionality and consent capture tools along with a dedicated appointment booking and reputation management system.

The whole structure of the system revolves around the CRM and your list of contacts.

This bespoke system allows you to automatically and manually book appointments, automatically request and mange reviews, take payments and manage customer communication through the software.

The simple to use system requires minimal manual input from you as a user and frees up your time to concentrate on treating your customers.

You can take a look at the Connectionably For Reflexologists here